Which would you choose?

Free checking or cash reward for debit card usage? These were the choices USAA presented to members who participated in a survey (I didn’t participate). The overwhelming majority of members preferred free checking (yes, my fellow USAA members are smart).

What prompted USAA to this point, where it would continue to offer one, but not both? The change in federal law capping the fees banks could charge merchants when customers paid by debit card.

Yes, folks, reward program and cash back is funded from something. It’s true – you get nothing for free. Thus the end of cash reward for using the debit card.

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